Profil LulusanGraduate Profile
Program Magister Terapan Marketing, Innovation and Technology menghasilkan lulusan tingkat lanjut yang kompeten dalam merancang keputusan strategis pemasaran berbasis data besar (big data), memimpin tata kelola inovasi organisasi, serta mengawal implementasi teknologi cerdas secara berkelanjutan. The Applied Master's Program in Marketing, Innovation and Technology produces advanced graduates competent in designing data-driven (big data) strategic marketing decisions, leading organizational innovation governance, and guiding the sustainable implementation of smart technology.
Chief Marketing Officer
Innovation strategist
Tech Entrepreneur
Visi UtamaPrimary Vision
"Menjadi program magister terapan terkemuka yang melahirkan technopreneur dan eksekutif bisnis global yang adaptif, inovatif, serta unggul dalam mengintegrasikan teknologi dan strategi pasar." "To be a leading applied master's program producing adaptive, innovative technopreneurs and global business executives excellent in integrating technology and market strategies."
Kurikulum Ringkas Curriculum Outline
Advanced Marketing & Neuromarketing
Pengenalan metodologiNeuromarketing, Manajemen Pemasaran Strategis Tingkat Lanjut, Riset Terapan Bisnis, serta pemahaman mendalam mengenai Teori Perilaku Konsumen Digital. Introduction to Neuromarketing, Advanced Strategic Marketing Management, Applied Business Research, and in-depth exploration of Digital Consumer Behavior theories.
Tech Integration & Strategic Innovation
Fokus pada penerapan Big Data Analytics dalam Pemasaran, Strategic Innovation & Disruptive Business Model, serta penguasaan implementasi Artificial Intelligence (AI) untuk optimasi bisnis. Focus on Big Data Analytics in Marketing, Strategic Innovation & Disruptive Business Model, and mastering Artificial Intelligence (AI) implementation for business optimization.
Management & Omnichannel Strategy
Mempelajari Corporate Entrepreneurship, sistem Digital Trust & Keamanan Siber Bisnis, metode pemasaran Omnichannel taktis, serta perancangan proposal proyek inovasi terapan. Studies on Corporate Entrepreneurship, Digital Trust & Cyber Security systems, tactical Omnichannel marketing, and project proposals for applied innovative business.
Applied Master's Thesis
Fase akhir pengerjaan Tesis Magister Terapan (Capstone Project) berorientasi pemecahan masalah riil industri dan penulisan publikasi ilmiah bereputasi nasional maupun internasional. The final phase of Applied Master's Thesis (Capstone Project) focusing on real industry problem-solving and writing for reputable national or international publications.
Prospek KarierCareer Prospects
Chief Marketing Officer
Memimpin divisi pemasaran strategis berbasis data analitik besar (big data) skala korporasi global. Leading strategic marketing divisions driven by big data analytics at a global corporate scale.
Chief Innovation Officer
Arsitek puncak perancang produk baru, sistem bisnis disruptif, dan pengelola tata kelola inovasi digital. Top executive architect designing new products, disruptive business systems, and digital innovation governance.
Tech Entrepreneur
Pendiri dan pemilik startup teknologi mandiri yang kompeten mengintegrasikan inovasi teknologi dengan pasar. Founder and owner of independent tech startups, competent in integrating technological innovations with the market.
MarTech Specialist
Spesialis penghubung pemasaran dan teknologi digital untuk mengoptimalkan otomatisasi kampanye skala masif. Specialist bridging marketing and digital tech to optimize massive-scale campaign automation.
Fasilitas LaboratoriumLaboratory Facilities
Profil Dosen PengajarFaculty Profiles
Pembaruan Informasi Information Update
Profil dosen pengajar untuk Program Studi S2 Marketing, Innovation and Technology sedang dipersiapkan dan akan segera diperbarui secara resmi. Silakan hubungi bagian kemahasiswaan atau PMB untuk informasi lebih lanjut. Faculty profiles for the Master's Program in Marketing, Innovation and Technology are currently being prepared and will be officially updated soon. Please contact admissions or student affairs for further information.
Pimpin Masa Depan Bisnis & Inovasi Teknologi Lead the Future of Business & Tech Innovation
Daftar sekarang di Program Magister Terapan (S2) Marketing, Innovation and Technology dan kuasai keahlian strategis untuk menjadi penggerak global industri. Register now in the Applied Master's (S2) Marketing, Innovation and Technology Program and master the strategic expertise to become an industry global mover.