Profil Lulusan Graduate Profile
Program studi ini mencetak Sarjana Terapan yang kompeten dalam menyusun rencana pemasaran strategis tingkat internasional, mengelola operasional perdagangan luar negeri, dan membangun model bisnis inovatif berbasis digital. This study program produces Applied Bachelors competent in formulating strategic international marketing plans, managing foreign trade operations, and building innovative digital-based business models.
Market Analyst Market Analyst
Export Manager Export Manager
Digital Strategist Digital Strategist
Visi Utama Core Vision
"Menjadi pusat unggulan pendidikan pemasaran internasional yang inovatif dan berorientasi pada kemajuan ekonomi global berbasis kearifan lokal." "To become a center of excellence for innovative international marketing education oriented towards global economic progress based on local wisdom."
Kurikulum Ringkas Curriculum Outline
Foundational Marketing & Communication
Pengantar bisnis internasional, prinsip pemasaran dasar, dasar-dasar manajemen organisasi, komunikasi bisnis lintas budaya, serta penerapan teknologi informasi dasar. Introduction to international business, fundamental marketing principles, organizational management, cross-cultural business communication, and basic IT applications.
Digital Marketing & Consumer Behavior
Perilaku konsumen global, riset pemasaran strategis, pembuatan konten media sosial kreatif, desain grafis untuk kebutuhan visual brand, serta analisis statistik bisnis terapan. Global consumer behavior, strategic market research, creative social media content writing, graphic visual design, and applied business statistics.
International Trade & Strategic Analytics
Tata kelola ekspor-impor dan pabean, hukum perdagangan internasional, analitik data pemasaran (Marketing Analytics), manajemen brand global, serta kewirausahaan digital modern. Export-import operations and customs, international trade laws, marketing data analytics, global brand management, and modern digital entrepreneurship.
Global Internship & Final Project
Penempatan magang industri intensif (6-12 bulan) di perusahaan multinasional atau agensi digital global, perancangan proposal strategi pemasaran luar negeri, dan tugas akhir. Intensive industrial internship (6-12 months) in multinational companies or global agencies, drafting international marketing proposals, and final project thesis development.
Prospek Karier Career Prospects
International Market Analyst
Menganalisis pergerakan tren pasar global, memetakan potensi ekspor komoditas lokal, dan memproyeksikan target pasar baru. Analyzing global market trends, mapping local export potentials, and projecting new foreign consumer target segments.
Global Brand & Media Manager
Merancang strategi penempatan produk di media digital internasional serta menjaga keselarasan identitas merek lintas budaya. Formulating cross-platform product campaigns in global markets while maintaining brand identity consistency across regions.
Export-Import Specialist
Mengurus dokumen kepabeanan perdagangan luar negeri, memantau alur logistik pelabuhan, dan metode transaksi pembayaran global. Handling customs documentation for cross-border trade, coordinating maritime logistics, and securing global payment methods.
Digital Growth Strategist
Merancang optimasi SEO/SEM iklan komersial digital berbayar demi mendorong konversi serta pertumbuhan pendapatan bisnis digital terpadu. Designing digital programmatic ads and SEO optimization to drive continuous organic conversion and tech-driven business scaling.
Fasilitas Laboratorium Laboratory Facilities
Profil Dosen Pengajar Faculty Profiles
Fitri Ciptosari, S.Tr. Par., M.Si
Dosen Prodi Program Lecturer
Sarjana Terapan Pemasaran Internasional Applied Bachelor of International Marketing
Andy Iwan Iswanto, S.S., M.Pd
Dosen Prodi Program Lecturer
Sarjana Terapan Pemasaran Internasional Applied Bachelor of International Marketing
Reynaldo Angga Siagian S.Ant., M.S.E.
Dosen Prodi Program Lecturer
Sarjana Terapan Pemasaran Internasional Applied Bachelor of International Marketing
Marianus Duman, S.Fil., M.M.
Dosen Prodi Program Lecturer
Sarjana Terapan Pemasaran Internasional Applied Bachelor of International Marketing
Luh Gede Elvina Adi Saputri, S.E., M.M.
Dosen Prodi Program Lecturer
Sarjana Terapan Pengelolaan Perhotelan Applied Bachelor of Hotel Management
Yohanes Paulus H. Wadhi, S.E, M.M
Dosen Prodi Program Lecturer
Sarjana Terapan Pemasaran Internasional Applied Bachelor of International Marketing
Jadilah Pemimpin Pasar Masa Depan Be the Leader of Tomorrow's Market
Daftar sekarang di Program D4 MPI dan jadilah bagian dari revolusi pemasaran internasional di Labuan Bajo. Register now in the D4 MPI Program and join the international marketing revolution in Labuan Bajo.