Labuan Bajo, January 13, 2025 – The International Marketing Management Program at PLC organized a Community Service Program (PKM) titled “Local Creators for a More Creative Labuan Bajo” at SMAK St. Ignatius Loyola in Labuan Bajo. This activity aims to foster local content creators who are creative, tech-savvy, and capable of contributing to the development of Labuan Bajo’s regional potential.

In this rapidly evolving digital age, the ability to create engaging, high-value content has become an essential skill, especially for young people in tourist destinations such as Labuan Bajo. Through this program, students gain insights, training, and hands-on experience in creating high-quality digital content that reflects their cultural identity and highlights the unique strengths of their region.

The Chair of the PLC International Marketing Management Study Program, Ms. Fitri Ciptosari, stated that this program is a tangible example of the academic community’s contribution to supporting human resource development in Labuan Bajo. “We hope that through this activity, participants will gain greater confidence in expressing their creativity, be able to compete in the digital age, and put Labuan Bajo on the world stage,” she said.

The Chair of the PLC International Marketing Management Study Program, Ms. Fitri Ciptosari, stated that this program is a tangible example of the academic community’s contribution to supporting human resource development in Labuan Bajo. “We hope that through this activity, participants will gain greater confidence in expressing their creativity, be able to compete in the digital age, and put Labuan Bajo on the world stage,” she said.

Through this initiative, it is hoped that more young people will be inspired to continue creating and leveraging digital technology to support the development of the tourism and creative economy sectors in Labuan Bajo.